You found a well-matched grant.
It seems like the perfect fit.
But how much should you ask for?
Too high and it may appear unrealistic.
Too low and there may be money left on the table.
Determining the right ask is not guesswork. It is analysis.
Sponsored Content
Here’s how to gauge an appropriate amount:
1️⃣ Study Past Awards
Review the funder’s 990 or website.
What is their average grant size?
What is their typical range?
If most awards are between $10,000–$25,000, a $100,000 request likely won’t land well — unless clearly justified.
2️⃣ Consider Organizational Size
Funders often scale awards relative to your budget.
A $50,000 grant means something very different to a $300,000 nonprofit than to a $10 million one.
Make sure the request feels proportionate.
3️⃣ Align With the Scope of the Project
Does the budget logically support the activities described?
Is the request tied to a specific, well-defined portion of the program?
Ambiguous math weakens credibility.
4️⃣ Evaluate the Relationship Stage
If this is a first-time request with no prior connection, a moderate ask may be more strategic.
Renewals or strong relationships may justify larger requests.
5️⃣ Avoid “Rounding Up” Without Reason
Don’t inflate simply because it’s allowed. Funders can sense padding.
The right ask reflects:
Alignment
Proportion
Relationship
Capacity
The number itself sends a signal.
Make sure it communicates strategy — not speculation.
Until next time,
Write Epic Grants