Even the most experienced and effective grant writers can succumb to grant writing pitfalls.
In an effort to deliver the most impactful grant proposal, we can sometimes lose sight of important key elements.
I met with a few grant writing friends last week and we talked about our most common pitfalls.
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Pitfall #1: Forgetting the Human Factor
It is true that grant funders are more focused than ever on community needs and outcomes. That doesn’t mean we should ignore the human aspect of what we do. Balancing the technical details with the people we serve and what that means is a skill, but one we must master to write a compelling narrative. Including the human element inspires and the data motivates action. We need both to win the funding.
Pitfall #2: Failing to Use Visuals
These days, I include visuals as part of every grant, if possible. I create visual testimonials with photos, visual reports with graphs and photos, and if they ask for photos, I include plenty. Many grant writers aren’t doing this. Keep in mind that the human brain processes images around 60,000 times faster than text. Grant funders are sifting through hundreds of grants, and using visuals helps our grants stand out. Plus, visuals are better at pulling on heartstrings.
Pitfall #3: Inconsistent Prospecting
New grant opportunities pop up all the time. A grant you didn’t qualify for last year may have changed its focus, and now you qualify. Sometimes, seasoned grant writers can grow complacent about grant research because we already have a long list of grant funders who fund us regularly. More consistent prospecting equals more funding.
Chatting about these was a great reminder for me and I hope that sharing them is helpful for you.
Until next time,
Write Epic Grants
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